Identify Your Business as Veteran-Led with Google My Business!

Did you know that over 2.5 million businesses in the United States are owned by veterans? Google’s Sean O’Keefe, who was a Staff Sergeant in the US Army, made the announcement today that the search engine giant has added this option to business listings to support veterans.

You can enable the option by logging into Google My Business, and it will be in the listing alongside other details such as “Has Wifi” or “Wheelchair accessible.” Here is a step-by-step guide:

• First, sign in to Google My Business.

• Find the location you want to manage.

• Click “Info.”

• Locate the “Attributes” section and click on the pencil icon.

• You can now search for the desired attribute or you can scroll through to check out a comprehensive list of options.

• Add your attributes and click “Apply.”

Google is looking into adding other helpful attributes as well. The goals are to support as many communities as possible by giving them a way to personalize their listings, and to tell customers this important information right in the business listings. These special attributes help create a sense of community and belonging well before a customer even steps foot into a store—something that is becoming more and more important as customers increasingly have initial interactions with businesses online before determining whether they want to invest their time shopping with them.

What do you think of these attributes? Would you use them with your business?

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